کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886574 913071 2009 10 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The Relationship Between Consumers’ Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
The Relationship Between Consumers’ Tendencies to Buy Compulsively and Their Motivations to Shop and Buy on the Internet
چکیده انگلیسی

This paper presents the results of a survey of customers of an Internet clothing retailer examining how consumers’ preferences to shop and buy on the Internet rather than at bricks-and-mortar stores differ depending on their compulsive buying tendencies. Using shopping motivations such as seeking product and information variety, the ability to buy unobserved, avoiding social interactions, and experiencing positive feelings during shopping and buying, we find a positive linear relationship between a tendency to buy compulsively and Internet shopping and buying motivations. The research demonstrates that the items used to measure these motivations can also be used to identify buyers who have a tendency to buy compulsively. The paper also offers important retailing, managerial and public policy implications of the findings.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 85, Issue 3, September 2009, Pages 298–307
نویسندگان
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