کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
886683 913083 2008 18 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
A categorization of small retailer research streams: What does it portend for future research?
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری بازاریابی و مدیریت بازار
پیش نمایش صفحه اول مقاله
A categorization of small retailer research streams: What does it portend for future research?
چکیده انگلیسی

This paper presents an extensive review of 20+ years of research on small, independent retailers. For each of 134 articles, the focus, theory, analysis, methodology, and key findings were tabled. The articles were classified into distinct streams: strategy; structure; channels; patronage; and labor. Each stream is discussed, separate themes within a stream are identified, and directions for future research within that stream are offered. Directions for future research are also suggested for the small retailing field as a whole. In particular, we address the lack of construct development and the dearth of theoretical underpinning to much of the research.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Retailing - Volume 84, Issue 1, April 2008, Pages 77–94
نویسندگان
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