A follower-centric approach to the vision integration process

Leaders increasingly understand the importance of involving followers in the vision implementation process. Viewing vision as a guiding framework that may or may not be adopted by followers throughout the organization, we test a model of the leader–follower communication processes involved in linking vision with follower work behaviors and decisions. Using a cross-sectional research design, we examine the basic relationships in a hypothesized model of the vision integration process. Employees from a health maintenance organization (HMO) (N = 340) completed surveys concerning leader–follower communication, perceptions of the company's vision, and its integration into their work behaviors. Not surprisingly, leader–follower communication regarding vision is crucial. More importantly, how the vision is understood and integrated by followers into work behaviors and decisions significantly predicts commitment, job satisfaction, and supervisory ratings of performance. Based on these findings, a more follower-centered conceptualization of vision is offered.