Organizational discourse analysis (ODA): Examining leadership as a relational process

There was a time when survey research was our only viable means of studying leadership processes. That is no longer the case. In its many forms, ODA offers a fly-on-the-wall methodology for researchers to see more of how leadership unfolds in a co-created process among relational beings. We showcase a discursive perspective and ODA as a broad set of methods for adding relational views to leadership research—and moving beyond leadership as a quality or characteristic of individuals. We begin with an overview of leadership as a relational process. From there we provide a primer on a discursive perspective and ODA, followed by a review of several types of ODA with examples. We conclude with a set of key questions leadership scholars might pose with respect to this broad class of approaches.