“Seeing” is retrieving: Recovering emotional content in leadership ratings through visualization

Our purpose was to develop a new method of questionnaire administration that better captures the role of affect and embodied cognitions in leadership ratings. Study 1 participants visualized their current work supervisor or a neutral stimulus and provided ratings of their work supervisor. Study 2 participants viewed a leadership event and made ratings of leadership and affect. Participants later made identical ratings after visualization. In both quasi-experiments, participants' affect was more strongly related to their leadership ratings following leader visualization. Study 2 showed that participants' leadership and affect ratings were more consistent with their initial ratings, and it showed better episodic memory recall following leader visualization.