Is change management obsolete?

The change management challenge in organizations is overwhelming. The pace, complexity, and scope of change in the environment demands an organization change approach that is pervasive, complex, agile, and integrated. Unfortunately, the change management models, tools, and processes used today were developed during a simpler time and are not generally up to the task. This article proposes a new change theory, one that asks change agents to engage and learn in four areas: awareness, design, tailoring, and monitoring. This new model, demonstrated in a case study of transformation, reflects the demands of today's organization change requirements.