کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
8960899 1646446 2018 7 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Does product involvement influence how emotions drive satisfaction?: An approach through the Theory of Hedonic Asymmetry
ترجمه فارسی عنوان
آیا دخالت محصول بر تأثیر هیجانات بر رضایت تاثیر می گذارد؟ رویکردی از طریق تئوری نامتقارن هادیون
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری مدیریت فناوری و نوآوری
چکیده انگلیسی
This study examines whether the level of product involvement influences how emotions drive consumer satisfaction. Based on the Theory of the Hedonic Asymmetry we analyze through Structural Equation Modeling (SEM) how emotions drive consumer satisfaction. A sample of 570 respondents was gathered for a high involvement product - wine -, while a sample of 431 consumers was collected for a low involvement product - a cup of coffee -. Results show that positive emotions exert a higher influence on satisfaction in low involvement products, rather than in high involvement products, suggesting that situational factors - such as the occasion of consumption - could be acting as qualifiers of pleasant emotions. Additionally, our findings support the moderating role of product involvement on the consumption-elicited emotions and satisfaction link.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Research on Management and Business Economics - Volume 24, Issue 3, September–December 2018, Pages 130-136
نویسندگان
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