کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
896399 | 1472400 | 2015 | 5 صفحه PDF | دانلود رایگان |
• Process and product change simultaneously with food products (eg whisky), chemicals and engineering materials.
• Exercise focused on taste and smell can be used to teach technology management concepts.
• Need to understand difference in perspective of technologists and managers and ensure that both are integrated
Technologists and non-technologists have different perspectives that complicate their understanding of innovation. The taste and smell of Scotch Whisky is offered as a sensual experience (smell and/or taste) to assist people in gaining an understanding and appreciation of how process innovation leads to and is intertwined with product innovation for foods, chemical and engineered materials. The contribution of this paper is to demonstrate how to enhance learning and understanding about innovation through a straightforward exercise in experiential learning.
Journal: Technological Forecasting and Social Change - Volume 100, November 2015, Pages 39–43