کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
896467 1472405 2015 9 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Exploring the intention to continue using social networking sites: The case of Facebook
ترجمه فارسی عنوان
بررسی قصد ادامه استفاده از سایت های شبکه های اجتماعی: مورد فیس بوک
کلمات کلیدی
قصد رفتاری، گرایش مطابقت، سرگرمی، سایت های شبکه های اجتماعی
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
چکیده انگلیسی


• We explore the factors that affect whether users continue to use SNSs.
• We integrate the conformity tendency and perceived playfulness into the TAM.
• Informational influence improves continued intention through perceived usefulness.
• Perceived playfulness influences the intentions of users to continue using SNSs.

Interactive social networking sites (SNSs) have transformed information acquisition, communication, and lifestyles. However, the values and sustainability of SNSs largely depend on sustaining users' participation and their willingness to recommend the SNS to others. Research on SNSs has mainly explored the behavioral intentions of users using the social psychology approach. This study integrated the concepts of conformity tendency and perceived playfulness into the technology acceptance model to explain why people continue to use an SNS. We collected 671 valid questionnaires through the SNS site, Facebook, and used a structural equation model to conduct an empirical study. The results indicated that for conformity tendencies, informational influence promoted the continued intention to use SNSs through perceived usefulness, not through normative influence. Furthermore, perceived ease of use was the primary factor that predicted whether users would continue using SNSs, and perceived playfulness may have facilitated users' continued intentions to use SNSs.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 95, June 2015, Pages 48–56
نویسندگان
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