کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
896681 | 914852 | 2012 | 13 صفحه PDF | دانلود رایگان |
To ensure long-term competitiveness, companies need to develop the ability to explore, plan, and develop new business fields. A suitable approach faces multiple challenges because it needs to (1) integrate multiple perspectives, (2) ensure a high level of participation of the major stakeholders and decision-makers, (3) function despite a high level of uncertainty, and (4) take into account interdependencies between the influencing factors. In this paper, we present an integrated approach that combines multiple strategic-foresight methods in a synergetic way. It was applied in an inter-organizational business field exploration project in the telecommunications industry.
► We identify success factors for business-field exploration with foresight methods.
► We propose an integrate methodology for exploring new business fields.
► A first pilot application in the telecommunications field is described in detail.
► The application of the methodology is discussed with regard to the success factors.
Journal: Technological Forecasting and Social Change - Volume 79, Issue 5, June 2012, Pages 819–831