کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
896705 914853 2013 13 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Patent value assessment and commercialization strategy
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
Patent value assessment and commercialization strategy
چکیده انگلیسی

It is difficult to assess the value of a patent before it is commercialized in the market. In this study, the author presents a hybrid method of assessing patent value and determining strategy in the early stage of commercialization. The author uses empirical data from Yuan Ze University to test the method. As a result of his analysis, the author categorized patents into four groups according to benefits and risk factors extracted from a factor analysis, and for each group of patents the author offers possible strategies for further commercialization. The method, which uses fuzzy measurement to pinpoint the location of a patent in a matrix with great precision, is more accurate than traditional technology portfolio planning models that rely on Likert scales. The method can highlight change in the meaning and strategic grouping of a patent. Furthermore, it can be used for long-term strategic planning, such as strategic foresight and corporate foresight.


► This study addressed assessing patent value.
► The fuzzy TPP model was applied to determine commercialization strategy.
► The author used empirical data from Yuan Ze University to test the method.
► As a result of his analysis, the author categorized patents into some groups.
► For each group of patents the author offered possible commercialization strategies.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 80, Issue 2, February 2013, Pages 307–319
نویسندگان
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