A conceptual framework for misfit technology commercialization

The emerging literature on outbound open innovation has highlighted innovation processes, which presuppose active outward technology transfer to increase firm profits. To contribute to this discourse, our paper goes beyond the emphasis on core-related technologies and knowledge that currently dominates the technology management literature and develops the novel concept of misfit technology. This concept captures technologies that are not aligned with a focal firm's current knowledge base and/or business model, but which may still be of great value to the firm if alternative commercialization options are considered. By developing a framework that acknowledges (1) Sources of misfit technology, (2) Environmental uncertainty, (3) Organizational slack, (4) Industry appropriability regime and (5) Technological complexity, we theorize on how different modes of commercialization relate to misfit technology commercialization success. The paper is conceptual and is presented with the purpose to spawn further research on this important topic, but simultaneously touches upon the issues of utmost relevance to R&D management practice.

Research highlights
► We develop a novel concept of misfit technology and propose a framework for its commercialization
► Internal development works when uncertainty is low, appropriability is weak, slack is available
► Partnering works when technology is complex, uncertainty is high, source is hiring externality
► Choice of commercialization mode for misfit technology is complex; firms should exercise caution