کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
896889 914866 2010 6 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
The role of scenarios in strategic foresight
موضوعات مرتبط
علوم انسانی و اجتماعی مدیریت، کسب و کار و حسابداری کسب و کار و مدیریت بین المللی
پیش نمایش صفحه اول مقاله
The role of scenarios in strategic foresight
چکیده انگلیسی

This article discusses the role of scenarios in strategic foresight. It starts by discussing the need for strategic foresight over the next decade, and a set of qualities, structures and processes that facilitate the use of strategic foresight for renewal. The author describes two roles of scenarios in supporting these processes — scenarios as mental models, and through providing a well-understood methodology that permits exploration of the future. Three key case studies from different fields, such as financial services and pharmaceuticals, enhance the description of the methods.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Technological Forecasting and Social Change - Volume 77, Issue 9, November 2010, Pages 1493–1498
نویسندگان
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