کد مقاله کد نشریه سال انتشار مقاله انگلیسی ترجمه فارسی نسخه تمام متن
92388 159953 2015 7 صفحه PDF سفارش دهید دانلود کنید
عنوان انگلیسی مقاله ISI
Examining the structural relations among hikers' assessment of pull-factors, satisfaction and revisit intentions: The case of mountain tourism in Malaysia
ترجمه فارسی عنوان
بررسی روابط ساختاری میان ارزیابی کشش عوامل کوهنورد ، رضایت و اهداف دوباره : مورد گردشگری کوهستانی در مالزی
کلمات کلیدی
گردشگری کوهستانی ؛ کوه نوردی؛ انتخاب کوه؛ عوامل نگه دارنده؛ رضایت؛ قصد دوباره
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک جنگلداری
چکیده انگلیسی

The objective of this study is to offer an integrated approach to understanding the pull-factors that influence hikers to hike certain mountains and the causal relations among the assessment of pull-factors, overall satisfaction, and revisit intentions. A research model was proposed in which three hypotheses were developed. Data were collected from a survey of hikers participating in mountain tourism in Malaysia. A total of 396 questionnaires were returned and analysed using Structural Equation Modelling (SEM). The pull-factors that influence the hikers' to hike certain mountains are the effectiveness of the organising company, trail accessibility, perceived safety risks and the landscape of the mountain. The mountain landscape is the most important factor influencing hikers' assessment to hike certain mountains, followed by the role of the organising company. The mountain landscape emerges as the strongest predictor of the intention to revisit a mountain.Management ImplicationsIn the Marketing for mountain tourism destinations four aspects are relevant:- landscape character- accessibility- organizing company and - perceived risk. Hikers have favourable revisit intentions when they perceive their hiking experience as extraordinary. Therefore marketing and management should help the hikers to value the specific attributes of their hiking experience.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Journal of Outdoor Recreation and Tourism - Volume 12, December 2015, Pages 82–88
نویسندگان
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