Modeling of eating style and its effect on intake

• An experimental study on modeling of eating style was performed.
• Bite frequency was not affected by the eating companions' bite frequency.
• Meal duration appeared to be affected by the eating companion's meal duration.
• A longer meal duration was associated with a higher intake.
• The eating companion's meal duration might partly explain modeling of intake.

Observational research has indicated that modeling of eating style might occur when eating in the presence of an eating companion. This experiment investigated the effect of bite frequency of a same-sex eating companion on bite frequency, meal size and meal duration. A total of 30 normal weight young adults (m/f = 8/22, age: 21.2 ± 1.9 years, BMI: 21.2 ± 1.6 kg/m2) had three ad libitum meals together with a same-sex confederate (i.e. instructed eating companion). Confederates were instructed to eat at a slow (3 bites/min), medium (5 bites/min) or fast (7 bites/min) bite frequency in randomized order. Eating style was assessed through video registration and weighing left-overs. It was found that the participants' bite frequency was similar during all three conditions, i.e. slow: 3.9 ± 1.3, medium: 4.0 ± 1.1, fast: 4.0 ± 1.3 bites/min (p = 0.75), as was average bite size (11 ± 2.6 g). Time eaten of the participants was shorter in the medium (14.9 ± 3.6 min) and fast condition (14.4 ± 3.7 min) compared to the slow condition (16.8 ± 4.8 min) (post hoc in both cases p < 0.01), and intake was lower in the medium (634 ± 183 g) and fast condition (624 ± 190 g) compared to the slow condition (701 ± 220 g) (post hoc in both cases p < 0.05). This experimental study suggests that bite frequency is not affected by the confederate. However, the meal duration of the confederates showed a significant effect on the meal duration and meal size of the participants. It seems that intake was influenced as a result of copying meal termination.