Food consumption by young children: A function of parental feeding goals and practices

• Using a theoretical framework, parental feeding practices are examined.
• SEM reveals a pathway between feeding goals, poor practices, and poor child eating.
• Despite parents’ healthy goals, child eating was determined by poor feeding practices.
• Child consumption of junk food is determined by parental practices, not goals.

Staggering health implications are associated with poor child diet. Given the importance of parents in impacting children’s eating outcomes, the current study examined a theoretical framework in which both parental feeding goals and practices impact specific healthy and unhealthy child eating behaviors. Participants were 171 mothers of 3–6 year old children who were diverse both socioeconomically and with regard to BMI. Mothers completed questionnaires via Mechanical Turk, an online workforce through Amazon.com. Structural Equation Modeling showed an adequate model fit in which Negative Feeding Practices (e.g., using food as a reward) mediated the relationship between Health-Related Feeding Goals (i.e., feeding children with health-oriented goals in mind) and Negative Eating Behaviors (e.g., consumption of candy and snacks). However, Negative Feeding Practices did not mediate the relationship between Health-Related Feeding Goals and Positive Eating Behaviors (i.e., fruits and vegetables). These findings suggest the important role of habitual food parenting practices in children’s eating and have implications for parental health education programs.