کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
940050 924882 2011 11 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Consumers’ attitudes towards GM Free products in a European Region. The case of the Prefecture of Drama–Kavala–Xanthi in Greece
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
Consumers’ attitudes towards GM Free products in a European Region. The case of the Prefecture of Drama–Kavala–Xanthi in Greece
چکیده انگلیسی

This study aims to identify the factors that affect consumers purchasing behaviour towards food products that are free from Genetic Modified Organism (GM Free) in a European Region and more precisely in the Prefecture of Drama–Kavala–Xanthi. Field interviews conducted in a random selected sample consisted of 337 consumers in the cities of Drama, Kavala, Xanthi, in November and December of 2009. Principal components analysis (PCA) was conducted in order to identify the factors that affect people in preferring consuming products that are GM Free. The factors that influence people in the study area to buy GM Free products are: (a) products’ certification as GM Free or organic products, (b) interest about the protection of the environment and nutrition value, (c) marketing issues, and (d) price and quality. Furthermore, cluster and discriminant analysis identified two groups of consumers: (a) those are influenced by the product price, quality and marketing aspects and (b) those are interested in product's certification and environmental protection. Non parametric statistical bivariate techniques were performed to profile the identified groups of consumers regarding their personal characteristics and some other factors affecting their buying behaviour.


► Four factors affecting consumers’ buying behaviour of GM-Free food were found.
► Consumers clustered into two groups regarding their buying behaviour on GM-Free food.
► One group is those are influenced by product price, quality and marketing aspects.
► Second group is those interested in product certification–environment protection.
► Both groups want the development of a common EU label for certified GM Free food.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Appetite - Volume 57, Issue 2, October 2011, Pages 448–458
نویسندگان
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