کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
940186 924884 2012 12 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Understanding how consumers categorise nutritional labels: A consumer derived typology for front-of-pack nutrition labelling
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
Understanding how consumers categorise nutritional labels: A consumer derived typology for front-of-pack nutrition labelling
چکیده انگلیسی

Significant ongoing debate exists amongst stakeholders as to the best front-of-pack labelling approach and emerging evidence suggests that the plethora of schemes may cause confusion for the consumer. To gain a better understanding of the relevant psychological phenomena and consumer perspectives surrounding FoP labelling schemes and their optimal development a Multiple Sort Procedure study involving free sorting of a range of nutritional labels presented on cards was performed in four countries (n = 60). The underlying structure of the qualitative data generated was explored using Multiple Scalogram Analysis. Elicitation of categorisations from consumers has the potential to provide a very important perspective in this arena and results demonstrated that the amount of information contained within a nutrition label has high salience for consumers, as does the health utility of the label although a dichotomy exists in the affective evaluation of the labels containing varying degrees of information aggregation. Classification of exiting front-of-pack labelling systems on a proposed dimension of ‘directiveness’ leads to a better understanding of why some schemes may be more effective than others in particular situations or for particular consumers. Based on this research an enhanced hypothetical front-of-pack labelling scheme which combines both directive and non-directive elements is proposed.


► The construct directiveness leads to a better understanding of front-of-pack labels.
► A typology relating to the degree of directiveness of existing labels is proposed.
► A typology of directiveness leads to a proposal for an enhanced FoP label.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Appetite - Volume 59, Issue 3, December 2012, Pages 806–817
نویسندگان
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