کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
940653 924894 2010 4 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Users of ‘diet’ drinks who think that sweetness is calories
موضوعات مرتبط
علوم زیستی و بیوفناوری علوم کشاورزی و بیولوژیک دانش تغذیه
پیش نمایش صفحه اول مقاله
Users of ‘diet’ drinks who think that sweetness is calories
چکیده انگلیسی

We present the first experiment that was based on a novel analysis of the mental processes of choice. Sensed material characteristics such as the sweetness of a drink and symbolic attributes such as the source of sweetness stated on the label are put into the same units of influence on the response. Most users of low-calorie drinks thought about the energy in a drink quite differently from the way they decided how sweet and how low in calories they liked the drink to be. Also the female diet drink users thought about energy content differently from most of the male users of sugar drinks. In both groups’ ratings of likelihood of choice and in sugar drink users’ estimates of energy content, sweetness and labelled calories were usually treated as separate stimuli or ideas. In contrast, some female diet drink users treated sweetness and perceived calories as the same, whereas no male sugar drink user did. Such findings illustrate how this approach spans the gap between sensory perception and conceptualised knowledge.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Appetite - Volume 55, Issue 1, August 2010, Pages 152–155
نویسندگان
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