Masculinity and food ideals of men who live alone

Most studies of social aspects of foods have focused on people in multi-person households, often from the perspective of women. Little is known about the food-related experiences of men who live alone. We therefore conducted a qualitative study with 12 men aged 27–47 who lived alone in Vancouver, Canada. Our goals were to explore their food-related ideals, and their perceptions of how those ideals relate to their actual food practices, the context of living alone, and masculine identities. Data were collected through food journals and semi-structured interviews. The men's ideals included being conscious and organized with respect to food so that they could regularly eat meals prepared at home from healthy ingredients. Eating with others was considered an ideal food context, where the meal became an “occasion”, as opposed to “just eating”. Participants believed that their eating habits often did not live up to these ideals because of lack of time and because the context of living alone was not conducive to eating well. However, they thought their habits were better than what they perceived to be the habits of a stereotypical bachelor who does not know how to cook and has a ‘who cares’ attitude towards food.