Kind toward whom? Mate preferences for personality traits are target specific

Previous mate preference studies indicate that people prefer partners whose personalities are extremely kind and trustworthy, but relatively nondominant. This conclusion, however, is based on research that leaves unclear whether these traits describe the behavior a partner directs toward oneself, toward other classes of people or both. Because the fitness consequences of partners' behaviors likely differed depending on the classes of individuals toward whom behaviors were directed, we predicted that mate preferences for personality traits would change depending on the specific targets of a partner's behavioral acts. Consistent with this, two experiments demonstrated that people prefer partners who are extremely kind and trustworthy when considering behaviors directed toward themselves or their friends/family, but shift their preferences to much lower levels of these traits when considering behaviors directed toward other classes of individuals. In addition, both sexes preferred partners who direct higher levels of dominance toward members of the partner's own sex than toward any other behavioral target category, with women preferring levels of dominance toward other men as high as — or higher than — levels of kindness and trustworthiness. When asked to rate traits for which the behavioral target was left unspecified, furthermore, preferences were very similar to self-directed preferences, suggesting that previous trait-rating studies have not measured preferences for partners' behaviors directed toward people other than oneself. These findings may provide a basic contribution to the mate preference literature via their demonstration that ideal standards for romantic partners are importantly qualified by the targets of behavioral acts.