“Hearts with one purpose alone”? Thinking personal sustainability in social movements

While attention is now being paid to emotions and personal sustainability in social movements, relatively little attention has been paid to difference between social movement situations or broader cultural contexts. This paper locates the question in the broader history of thinking about ordinary people's political engagement since the French Revolution. It explores various literatures relating to the topic, arguing that emotional sustainability is only one aspect of personal sustainability in social movements. Using the example of WB Yeats' response to the 1916 Easter Rising, it highlights the importance of locating this in place, time and culture. The paper offers a typological approach as a counter-strategy to the assumption of uniformity, focussing on difference in social situation, organising contexts and background cultures.