کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
9663842 1446245 2005 15 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Competitive advantage through take-back of used products
موضوعات مرتبط
مهندسی و علوم پایه مهندسی کامپیوتر علوم کامپیوتر (عمومی)
پیش نمایش صفحه اول مقاله
Competitive advantage through take-back of used products
چکیده انگلیسی
Motivated by a recent antitrust ruling against Hill-Rom, one of the two dominant American suppliers of hospital beds, we develop a stylized model to investigate the consequences of used product take-back on firms, industry and customers. Our findings suggest that by taking back and reselling refurbished products, a manufacturer can increase both profit margins and sales--to the detriment of a non-interfering competitor. In our model, customers are always better off under product take-back, but it depends on the degree of competition, whether firms use the benefits of take-back primarily to increase their margins or to pass them on to the customers by lowering their prices. The first firm to offer take-back, in some cases, can deter its competitors from following this profitable strategy, especially if it has an existing advantage in terms of lower production cost or higher market share. Contrary to the claim of Hill-Rom's competitor, we find a “legitimate business justification” for Hill-Rom's reduction of new product prices.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: European Journal of Operational Research - Volume 164, Issue 1, 1 July 2005, Pages 143-157
نویسندگان
, , , , ,