کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
9734323 | 1482536 | 2005 | 5 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The effect of touch on tipping: an evaluation in a French bar
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موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The effect of touch on tipping: an evaluation in a French bar The effect of touch on tipping: an evaluation in a French bar](/preview/png/9734323.png)
چکیده انگلیسی
Although positive effect of touch on restaurant's tipping has been widely found in the literature, no evaluation was made outside the United States of America and in a bar. An experiment was carried out in a French bar. A waitress briefly touched (or not) the forearm of a patron when asking him/her what he/she want to drink. Results show that touch increases tipping behavior although giving a tip to a waitress in a bar is unusual in France. The familiarity of tactile contact in France was used to explain our results.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 24, Issue 2, June 2005, Pages 295-299
Journal: International Journal of Hospitality Management - Volume 24, Issue 2, June 2005, Pages 295-299
نویسندگان
Nicolas Guéguen, Céline Jacob,