کد مقاله | کد نشریه | سال انتشار | مقاله انگلیسی | نسخه تمام متن |
---|---|---|---|---|
9734331 | 1482537 | 2005 | 16 صفحه PDF | دانلود رایگان |
عنوان انگلیسی مقاله ISI
The application of menu engineering and design in Asian restaurants
دانلود مقاله + سفارش ترجمه
دانلود مقاله ISI انگلیسی
رایگان برای ایرانیان
موضوعات مرتبط
علوم انسانی و اجتماعی
مدیریت، کسب و کار و حسابداری
استراتژی و مدیریت استراتژیک
پیش نمایش صفحه اول مقاله
![عکس صفحه اول مقاله: The application of menu engineering and design in Asian restaurants The application of menu engineering and design in Asian restaurants](/preview/png/9734331.png)
چکیده انگلیسی
This article describes a cross-cultural study, which examines the relevance of menu engineering and design to enhance the profitability of Asian restaurants. Many entrée items analysed were classified as unpopular and/or unprofitable and the menus sampled lacked merchandising effects. Despite that, the foodservice operators were content with the current menu items performances and retained these dishes to add menu variety. In addition, the operators were unwilling to change the current menu formats which they claimed were working well for the businesses. Education regarding the application of menu engineering and design is considered an effective way to develop the operators' commitment to these systems.
ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: International Journal of Hospitality Management - Volume 24, Issue 1, March 2005, Pages 91-106
Journal: International Journal of Hospitality Management - Volume 24, Issue 1, March 2005, Pages 91-106
نویسندگان
Leo Yuk Lun Kwong,