کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
979976 1480379 2015 8 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Towards a Theory on Corporate Reputation and Survival of Young Firms
ترجمه فارسی عنوان
به یک نظریه در مورد اعتبار و بقای شرکت های جوان؟
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد و اقتصادسنجی
چکیده انگلیسی

A high percentage of companies cease to exist in the first years of life because of their typical fragility. There is a widespread view that these companies are very fallible. New businesses do not have a history that demonstrates, indirectly, their ability to meet the expectations of customers and stakeholders (investors, lenders, strategic partners, suppliers, dealers). Therefore, the main cause of the fragility of the new businesses is the lack of a reputation. This is the weakness that unites the newly established firms, distinguishing them from those who have already passed the first stage of life. This lack of reputation hinders the acquisition of human resources, financial and technical they need to survive. Therefore, these young firms must quickly gain customers and stakeholders confidence. This study highlights this logical relationship between corporate reputation and survival of young companies, focusing some levers that can contribute to the building of corporate reputation.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: Procedia Economics and Finance - Volume 22, 2015, Pages 296-303