Analysis of Technologically Interactive Education at Home – An Exploratory Research on Consumer Behavior

The Indian education system is highly regarded in the world. The fundamentals have been very strong in our teaching system since Ancient Gurukul days. However education system is going through paradigm shift as we are living in digital era. Students aged between 5 to 15 years are the second generation of IT revolution in India where their parents are already either IT professionals or its end users. It is evident from the IT revolution that, there is a need for teaching the students in a better and innovating way to enhance their skills and knowledge. Today in urban cities, the schools are equipped with Smart systems to provide “touch and teach” learning system. The study aims at analyzing consumer psychology in Bangalore in identifying the gap between today's trend and earlier research on Interactive Education and analysis of consumer behavior – attitude of parents towards interactive education solutions at home through various media like TV, Internet, Tablet PC etc. It is expected that the research outcome would provide stepping stone for New age entrepreneurs and education service provider organizations to take this research forward and deep dive further to assess probable market size and understand customer expectations.Research highlights:
• To evaluate the consumer behavior attitude towards adapting technology.
• To analyze whether the consumer seeks any values and benefits in educating their children.
• To explore the opportunities to bridge the gap between the supply and demand.
• The outcome would provide stepping stone for entrepreneurs and education organizations.
• This would help them in clearly designing and defining their products and services.