Business Model for the University-industry Collaboration in Open Innovation

The present paper proposes a preliminary business model for collaboration between universities and industrial partners (through projects). Imperatives and dimensions of this model are the analysis result of data obtained by observation applied to public information and market research. The study was conducted nationwide. This model is the companies’ response to market demand. This model proposes a general framework for the creation of successful collaboration between universities and businesses. The industrial partners do not necessarily have all the competencies to perform each operation in-house for the development of competitive products. Therefore, collaboration with universities helps them in researching the problems that cannot be solved individually. In this sense, universities could be considered as partners for industries. The analysis undertaken shows that how the two entities, the university and industry collaborate, very much fits with the framework for collaboration shown. Although the open innovation model does not apply significantly and primarily in these entities, there is a high potential for its implementation and the creation of added value.