Competitiveness of the Iran Automotive Industry for Entrancing into Foreign Markets

Being the propulsion of industries, automotive industry is of great importance all over the world. This paper is written to elaborate on the decline of car export trend in Iran in recent years. The current research has been done in Iran Khodro Industrial Group which is one of the leading car manufacturers in Iran. It aims at examining the competitiveness of the products of this industrial group in international markets, prioritizing factors and offering solutions to remove the present obstacles. The results of the current research indicates that the obstacles of exporting the products of Iran Khodro Industrial Group based on their priorities are as followed: government, chances, research and development (R&D), related and supporting industries, demand conditions, absorbing, firm strategy, structure and rivalry, factor conditions of Iran Khodro Industrial Group.