Internal Brand Management Relationship with Brand Citizenship Behavior, Job Satisfaction and Commitment in Saipa Teif Company

The main objective of this research is to study the relationship between brand citizenship behavior, job satisfaction and commitment. In terms of purpose, the research is applied and terms of the relationship between variables, it is correlational. Research methodology is also survey. The statistical population are the employees of Saipa Teif Company and 136 people were selected through limited sampling. The sampling method is also simple random sampling. Data gathering tool is standard questionnaire and in order to evaluate its validity, viewpoints of marketing management professors and directors of the company and also the load factor are used. Also, in order to check the reliability of the questionnaire, Cronbach's alpha coefficient is used. For data analysis, correlation test is used in order to examine the research hypotheses. SPSS statistical software is used to create database and to test hypotheses. The correlation test demonstrates that there is a positive significant relationship between internal brand management and brand citizenship behavior. Internal brand management and job satisfaction have a positive and significant relationship at 99% confidence level. Internal brand management and brand commitment also have a positive and significant relationship.