The Quality as a Competitive Factor of the Destination

The assessment of the significance of the individual factors making up the overall quality of the destination is a key objective of this article. Data were obtained by a primary research, asking residents of the Czech Republic, the sample of respondents was set as a quota sampling. Based on the obtained data authors evaluated the order of importance the most significant 19 factors influencing the perception of quality destinations. As the most significant factor determining quality destination has been found security issues, destination cleanliness, natural attractions etc. Using statistical methods were demonstrated differences in their perception based on gender and also the perception based on the age of the respondents. The rating of women is higher than men; rating of some factors varies significantly with age. Identified significant differences among different groups of respondents are described in the article in detail. The article also deals with the reasons for changes in the perception of the significance of these factors in recent years.