Use of Big Data for Competitive Advantage of Company

Information is present all around us in different kind of forms. Huge amounts of information are produced every day in big variety of forms. Information plays crucial role for people and for companies as well. Their survival in the highly competitive environment depends upon possessing the right information in the right time. Companies must have information concerning their customers, products, environment and themselves also. The aim of the paper is to show the way to reach competitive advantage by using big data and innovation approaches based on the analysis of literature and conducted research. During the research were used these methods: content analysis, documents study, comparative analysis, process analysis, statistic analysis, empirical research and more. One of the main results is model of information system for work with big data, that is base for successful correct using of information to reach competitive advantage in the market.