Human Potential as an Element of Innovative-investment Attraction of The Regions

The regions are going through a rocky period now. It is connected with the necessity to search for the growth drivers. It turns out that external factors caused by the state policy are not effective enough. The most feasible way to overcome difficulties while increasing innovative-investment attraction of the regions is to search for internal growth potential. Thereupon, defining a clear system of factors forming investment-innovative attraction of the regions and their optimisation become urgent. Human potential is the most significant factor and it is inherently unique. The article studies the essence of this element and defines the set of indicators with the help of which it is possible to estimate innovative-investment attraction of the regions.