Cooperation on Sport Market – Reasons and Ways How to Improve It

Each sport organization needs partners to be able to exist. It is no secret that is big competition between sport clubs and not only in same sport. On the other hand all sport clubs and organizations have the same aim and it is to increase interest in sport. Very important role play two factors - partners and communications.The aim of the paper is to show the key role of primary schools as a partner of sport clubs and what are the most effective communications tools for support or creation of this cooperation.