Ecovillages as a Destination and a Study of Consumer Approaches to Ecovillages

Ecovillages are models of sustainable settlements in cultural, ecological and economic context. There are several scientific studies related to ecovillages in other countries; however, there are no such studies in Turkey. This study is aimed to examine the consumer perceptions, attitudes and preferences regarding ecovillages. Based on 420 surveys with domestic and foreign consumers in Turkey, the findings revealed that, ecovillages are generally preferred by people who are between the 35-54 years old, and have high level education and income. “Being a sustainable life style” and “Having an authentic experience in a rural area” are identified as the most important factors that influence consumers’ demand for ecovillages. Findings also manifested that transportation to the ecovillage accommodation, supporting services and attractions are the important factors for consumer pereferences.