A Model of Consumers’ Satisfaction Regarding the Operating Companies in the Direct Sales Market in Romania

This study aims to create a conceptual model which identifies the key factors that influence the level of satisfaction felt by those who acquire products from the direct sales market. The study was conducted among people who buy various products from the Herbalife Company. The multivariate analysis aimed at creating a conceptual model and its testing in order to identify a number of variables such as: company image, image of the sales point, the existing product range, consulting and other methods of information received. These variables may influence the level of satisfaction of the respondents. For model testing, data were processed using IBM SPSS Statistics 20.