Crisis and Opportunities Variables always Addressed Simultaneously in Effective Management

Understanding the causes, duration and consequences of the crisis and the means to exit it are far from being regarded as sufficiently understood and operationalized.From the general components of the crisis, there was a necessity to be defined and managed separately the subjective component (disorientation, confusion) and the objective component, which are unequivocally different. They have to be operationalized into strategies, programs and tactical procedures to traverse and overcome the crisis with minimal loss.The paper also deals with the opportunities that crisis can create and with the measures necessary to identify and exploit these.