Balance Scorecard and Performance Measurement in a Greek Industry

The aim of this paper is to deal with the analysis of the concept of Balance Scorecard and performance measurement in a Tourism company using the case study method. This paper analyze the theoretical and practical approach of strategic Balance scorecard tool, analyzing the advantages and disadvantages, areas that can be applied and the procedures followed in hierarchical order when applied to an industry. The conclusion is that the Balance Scorecard method (BSC) can be applied as a performance measurement to an industry in Greece.