The Custom Made Strategy of “Satu Kayu Desain Enterprise” in Efforting to Achieve Sustainable Competitive Advantage

Facing a very tight competition nowdays, a businessmen are required to have strong strategy in order to remain able to survive. In other words, if they want to survive in the competition, they must have competitive advantage. For achieving the it, they must be able to make product which have advantages over others. “Satu Kayu Desain Enterprise” is one of small and medium enterprises which had suceeded to grab the competitive advantage through custom made strategy. The strategy has proved its advantages so that the enterprise was able to increase the number of orders of goods in the period of 10 years after its founding.