Communication Process in a Mobile Phone Company

The paper analyzes a company acting on the extremely dynamic market of mobile telephony, a dynamism that determines specific strategies and communication patterns within the firm. The analysis is performed using an integrated model of communication and change, model designed by the authors and published through previously developed works. The authors draw conclusions regarding the characteristics and effectiveness of communication inside this company and outside it, but also about the utility of the used model as a tool for company management and for an increased employee competence regarding their communication with the client.