Marketing Study Regarding the Consumers Behavior Towards the Auchan Hypermarkets from Romania

The main objectives of the research work consist in discovering the main consumption habits towards the Auchan hypermarket from Romania: the time spent for shopping, the average amount spent in the Auchan hypermarket, the frequency of buying, the other alternative hypermarket brands, the main reasons for choosing the Auchan hypermarket. The research method consists in verifying the hypotheses making use of statistical functions (descriptive statistics, T test, factor analysis). The gathered data was analyzed using the SPSS informatics program.