Diffuse Hotels in the Function of Creating Augmented Agricultural Households Tourist Offer Based on Innovations

Agricultural households very often offer just a part of service. The aim of the paper is to explore the possibility of improving the agricultural household tourist offer based on implementation of new type of facility called diffuse hotels. The purpose of the paper was to respond to the question „Is there any possibility to create agricultural households tourist product based on the model of diffuse hotels?” For the purpose of this paper in Jun, July and August 2013, the perception of 220 tourists has been explored in the area of Dubrovnik- Neretva County, Croatia. According to the results of the research it is visible that agricultural households very often have problems in creation of integral agricultural product. The challenge for agricultural owners and managers is to try to apply holistic approach based on the organizational changes and coordination of activities provided by different stakeholders of tourist offer.