Possibilities of Increasing Business Sustainability in the Context of Globalization. The Case of the SMEs

This paper highlights a part of the results of a doct ral research regarding business sustainability, conducted by authors in the Research Centre of Business Administration, Bucharest University of Economic Studies, Romania The first objective of this paper is to highlight the factors that influence the sustainability growth of the business developed in a context of globalization along with the appropriate measures which should be implemented in such circumstances. A second objective of this study is to make a number of proposals for SMEs to improve their capacity to implement the organizational change process as a solution for increasing the sustainability growth of their businesses developed in the context of globalisation. The mode of organizational change implementation is crucial to the future and the development of the entire organization.