Application of Internet Technology and Electronic Business Concept in Serbia

Intensive application of information and communication technology (ICT), particularly internet in selling and buying business processes have caused development of electronic business (e-business) concept. Numerous organizations in the world and in Serbia as well have implemented the concept. The basic aim of the paper is to analyse level of internet technology and e-business implementation in Serbia. The paper has theoretical background explaining concept of e-business and ICT which supports the implementation of this concept. However, empirical or practical contribution of the paper is articulated through analysis of data considering application of ICT and e-business concept in Serbia. Data considering application of ICT and e-business concept in Serbia is collected by Statistical Office of the Republic of Serbia that conducted empirical investigation. The investigation encompassed households/individuals and enterprises in Serbia. Results of the research presented in the paper can help executives in Serbian organizations in planning e-business concept implementation as well as researchers in deeper study of this theme.