Innovation – A Challenge for the 21st Century Managers

The knowledge based economy entails more and more the intangible assets as a main tendency in the actual times. In the new economy, what counts is the model of thinking and the creation, which represent the key of the competition. The property of the ideas and the way one turns to advantage the economic potential of these, are the factors that bear more and more upon the future of the organizations and of companies, and this is also the one that gives the competitive advantage on the market. In this paper we have as a purpose framing the importance of innovation within the organizations, the problems that the managers confront during this process and also to present an evaluation model of the intangible assets in order to meet the organizations that need financing.