Cognitive Processing of Information with Visitor Value in Cultural Heritage Environments. The Case of the SEE TCP SAGITTARIUS 2011–2014

The South East Europe Transnational Cooperation Project SAGITTARIUS is a research and developmental project aiming to effectively communicate values of cultural heritage to non-captives audiences in an entertaining and participatory way. A significance assessment facilitates the selection of assets with interpretive potential. Information architecture presupposes a limited working memory capacity to deal with visual and auditory material and a long-term memory able to hold mental representations that vary in their degree of automation. A communication pattern has been developed and adapted to the conditions regulating the recreational learning environment. It facilitates attention and information retention, reinforces the association chain enabling new cognitive content to relate to prior knowledge. A Roving Museum offers a scarce time-budget audience access to interpretive narratives via a portable infrastructure, a mobile telephony application and a social media driven platform.