Evaluation of Impact of Government Program for Final Car Market on Car Dealers

This paper is based on a mixed methods (MM) research design in order to evaluate impacts of the German Accelerated Vehicle Retirement program (German 2009 AVR) on the German car dealership industry. Database for the study is a purposive stratified sample of the annual statutory financial statements of 69 German car dealerships. Both the quantitative (numerical) financial data (QUAN) and the qualitative (textual) representations (QUAL) provided by those financial statements are analysed in a concurrent, convergent research design. Market data and a control group are used for defining the counterfactual situation. The results of the research are discussed verbally.