Green not (only) for profit: An empirical examination of the effect of environmental-related standards on employees’ recruitment

Thanks to an original database on French firms we investigate the impact of environmental-related standards on employees’ recruitment. Using a bivariate probit model, we show that voluntary environmental-related standards (i.e., ISO 14001 standard, organic labeling, fair trade, etc.) improve the recruitment of professional and non-professional employees. This finding suggests that, beyond environmental considerations, human resources management can drive registration.

► We study the impact of environmental standards on employees’ recruitment in France.
► The impact is positive for professional and non-professional employees.
► Environmental commitments matter to good people management.