کد مقاله کد نشریه سال انتشار مقاله انگلیسی نسخه تمام متن
994980 1481203 2013 18 صفحه PDF دانلود رایگان
عنوان انگلیسی مقاله ISI
Evaluating Competitiveness of Transshipment Cargo in Major Airports in Northeast Asia: Airport Branding
موضوعات مرتبط
علوم انسانی و اجتماعی اقتصاد، اقتصادسنجی و امور مالی اقتصاد، اقتصادسنجی و مالیه (عمومی)
پیش نمایش صفحه اول مقاله
Evaluating Competitiveness of Transshipment Cargo in Major Airports in Northeast Asia: Airport Branding
چکیده انگلیسی

This study aims to provide strategies to improve the competitiveness of transshipment cargo airports in the Northeast Asian region; using conjoint analysis, it focuses on strategies of brand equity. In addition, it calculates the brand equity of three main airports and identifies the importance of brand as a competitive factor for transshipment cargo airports in Northeast Asia. In the results of the competitiveness analysis, in terms of attracting transshipment cargoes, Incheon, Narita, and Pudong airports showed market shares of approximately 44%, 29%, and 27%, respectively. To examine the effects of airport brand on the attraction of transshipment cargoes, the optimum combinations of the attributes were used. The portions of the total utility provided by the optimum combination accounted for by brand were 26.26% in the case of Incheon International Airport, 16.18% for Pudong airport, and 39.56% for Narita airport.

ناشر
Database: Elsevier - ScienceDirect (ساینس دایرکت)
Journal: The Asian Journal of Shipping and Logistics - Volume 29, Issue 3, December 2013, Pages 377–394
نویسندگان
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