Integrating multiple attributes for sustainable development in a national park

Balancing the sustainable development goals of nature conservation and recreational service provision is a big challenge for national park management today. We estimate tourist preferences on different attributes associated with reduction of tourism effects and development of tourism facilities in Khao Yai National Park, Thailand. The results indicate that integrated the wildlife conservation program, moderating control of tourist numbers, undertaking to provide good lodging services, and initiating a public transport system are effective development factors. Characteristics that affect the differentiation of preferences vis-a-vis the visitor influx control in the national park are: 1) tourists' awareness of the impacts of overcrowding, 2) nationality, and 3) monthly income. These results could be used to tailor a unique policy and management strategy in the near future that corresponds to the current issues and the needs of tourists.